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Reference Base  To what extent is social marketing used in demand reducti... |
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| Title: |
To what extent is social marketing used in demand reduction campaigns for illegal wildlife products? Insights from elephant ivory and rhino horn |
| Author(s): |
Greenfield, S.; Verissimo, D. |
| Year published: |
2018 |
| Journal: |
Social Marketing Quarterly |
| Volume: |
25 (1) |
| Pages: |
40-54 |
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| File: |
Download PDFs: Part 1: 230,5 kb Part 2: 230,7 kb |
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Any PDF files provided by the RRC are for personal use only
and may not be reproduced. The files reflect the holdings of the RRC
library and only contain pages relevant to rhinoceros study, and may not be
complete. Users are obliged to follow all copyright restrictions.
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Location:
Subject:
Species:
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World
Trade
All Rhino Species
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| The illegal wildlife trade is a global threat to biodiversity as well as to public health and good governance. As legislation and law enforcement have been insufficient to protect many wildlife species, conservationists are increasingly focused on campaigns to help reduce demand for wildlife prod... |
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Categories and original text of this Reference:
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